Tipple Tours Partnerships
Got clients who are bored of ordinary holidays? A wine club that needs to get out more? A group of friends who fancy something spectacularly different?
We work with travel agents, homeworkers, clubs and group organisers to create extraordinary wine, beer and cultural adventures.
From Georgian vineyards to Moldova's underground wine cities, we specialise in the places other tour companies occasionally struggle to spell.
No office full of brochures or laminated badge required. Just an audience that loves discovering somewhere different.
You sell travel for a living. Offer clients something beyond the beach with our scheduled small-group departures.
Usually: selling existing departures
Self-employed and building your own portfolio? Add distinctive escorted adventures your customers won't find in every brochure.
Usually: selling existing departures
Wine clubs, social clubs and alumni groups: take the monthly meet-up somewhere considerably more exciting than the village hall.
Usually: a private group
Got a remarkable talent for persuading people to come along, or an audience who share a passion? Let's build something around them.
Usually: a private or hosted adventure
The main event
Pick the route that fits your business. Plenty of partners use more than one.
Option 1 · Sell Our Existing Departures
Introduce customers to scheduled Tipple Tours adventures with published itineraries and dates. They join a sociable small group; we handle the rest.
Who runs it: Operated by Tipple Tours. Departures are only guaranteed where the specific tour and date says so.
Who the customer pays: The customer books and pays Tipple Tours directly, unless a separate written agency agreement applies.
Option 2 · Organise a Private Group
We create a private departure around your group's destination, dates and interests, with excellent drinks and just the right amount of organised chaos.
Who runs it: Privately arranged by Tipple Tours for your group, once numbers, dates and suppliers are confirmed.
Who the customer pays: Each traveller books and pays Tipple Tours directly.
Option 3 · Host a Branded Adventure
An exclusive trip promoted to your own audience, potentially co-branded and with you along as host.
For example: The Cambridge Wine Club Goes Georgian
Who runs it: Privately arranged by Tipple Tours. You promote it using agreed materials.
Who the customer pays: Travellers book and pay Tipple Tours directly. You never take payment on our behalf.
Why Partner With Tipple Tours?
Some travellers want more than a sunlounger, a buffet and a daily argument over the towels. They want stories, strange places and brilliant drinks.
Countries and regions that rarely appear in mainstream brochures, so your clients come home with stories nobody else has.
Sociable small groups, genuine connections and no endless coach-loads.
We grew out of The Smiling Grape Company, an award-winning independent wine merchant.
Where a departure is 100% guaranteed to run, it's clearly shown on that specific tour and date.
Ancient winemaking, enormous feasts and hospitality that doesn't understand “just a small glass.”
Underground wine cities, boutique wineries and Soviet-era curiosities.
Ancient wine traditions, mountain scenery and indigenous grapes.
Sake, beer, remarkable food and traditions rarely seen in holiday brochures.
Craft beer, street food adventures and a wonderfully lively culture.
Unusual European escapes and ambitious multi-country adventures.
Every partnership is different, so commercial arrangements are tailored and always agreed in writing.
What we can discuss
No published rates, automatic free places, guaranteed earnings or booking volumes.
Who does what
Referral
You introduce customers. They book and pay Tipple Tours directly.
Agency
An approved agent sells under a written agency agreement, which sets out who contracts with the traveller and who collects payment.
Group organiser
You gather a group for a private or hosted departure. Travellers pay Tipple Tours directly; any organiser reward is agreed in writing first.
Every written agreement names who contracts with the traveller, collects payment and fulfils the travel arrangements. Partners may not sell or package travel under Tipple Tours' arrangements without one.
Tell us about your business, club or community and what your customers enjoy.
Pick an existing departure, request a private group or discuss something bespoke.
We agree pricing, commercial terms, booking responsibilities and promotional support in writing.
Introduce your customers to the adventure using the agreed booking and marketing arrangements.
Approved partners may be able to access:
Materials and branding are subject to agreement.
Reviews from guests who travelled on Tipple Tours adventures.
“Went on my own and came back with seven new friends. Also discovered I quite like Georgian orange wine lol!”
“One of the most fun trips we’ve done. Great wine and a lovely bunch of people. Had such a good time.”
“Thanks for such a fun trip! Moldova really surprised me. Fantastic wines, interesting places and plenty of laughs. Brilliant company and really well organised... highly recommended!!!”
Tell us a little about yourself and your customers. No lengthy applications, no mysterious membership rituals and absolutely no obligation to wear a company tie.
Yes. Independent agents and self-employed homeworkers are welcome to enquire. We'll discuss how a partnership could work, and agree the arrangements in writing before any selling begins.
Commission is discussed case by case for approved agents and eligible bookings. We don't publish fixed rates; any commission is agreed in writing before you promote our tours.
For Tipple Tours-operated adventures, customers book and pay Tipple Tours directly, unless a separate written agency agreement has been approved. Partners may not sell or package travel under Tipple Tours' arrangements without a valid written agreement.
Only where stated. Some scheduled departures are 100% guaranteed to run and this is shown on the specific tour and date. Private and hosted trips go ahead once numbers, dates and suppliers are confirmed.
There's no single minimum. It depends on the destination, the type of trip and its costs. Tell us roughly how many people you have in mind and we'll say what's possible.
Sometimes. Depending on group size and tour costs, an organiser may qualify for an agreed discount, complimentary place or other incentive. Nothing is automatic and any reward is agreed in writing.
Yes, it can be discussed. Branding, promotional materials and any use of logos are agreed with you in writing before anything is published.
Of course. Send us an enquiry and we'll email you to arrange a call at a time that suits you.
Travel agent, wine club organiser or someone who knows an alarming number of people who love a good adventure? We'd love to hear from you.
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